Expectation is everything

Click the button to see something cool

Focus is essential

Humans can only focus on one task at a time. Great design always maintains simplicity and focus. When users have too many choices, they become less decisive, which leads to confusion on where to go next.

Ship fast & learn

The only way make your product better is to ship and learn as quickly as possible. That means shipping small changes at a time, gathering feedback, and iterating regularly to make them better.

Go ahead and ship a new feature:

UI doesn't matter (to an extent)

Accessibility and affordance are important, but if it's a poor experience, a pretty UI won't matter. Experience is everything.

Now that you know my philosophy, learn about my current & past work: